Tamron lens 28-75mm F/2.8 Di III RXD awarded with prestigious Camera Grand Prix 2019 Editors Award

May 17, 2019, Saitama, Japan – Tamron Co., Ltd. (President & CEO: Shiro Ajisaka), a leading manufacturer of optics for diverse applications, announces the presentation of the prestigious Camera Grand Prix 2019 Editors Award to Tamron’s high-speed standard zoom lens for Sony E-mount, 28-75mm F/2.8 Di III RXD (Model A036).

The Model A036 has received high evaluations worldwide having previously been bestowed the “MIRRORLESS STANDARD ZOOM LENS 2018-2019” EISA Award, “BEST MIRRORLESS STANDARD ZOOM LENS” TIPA Award 2019, and “Zoom Lens of The Year” DPReview Award 2018.

“Camera Grand Prix 2019 Editors Award”

28-75mm F/2.8 Di III RXD (Model A036)

Camera Grand Prix
The Camera Grand Prix is held by the Camera Journal Press Club (CJPC). Established in September 1963, it is a society of people working for magazines and online media specializing in photography and cameras. As of April 2019, 10 media organizations participate and the event is run by the CJPC’s Camera Grand Prix Executive Committee. The selection committee, chosen by the Camera Grand Prix Executive Committee, deliberated and selected the best products for individual awards for 2019 among those introduced into the market between April 1, 2018 and March 31, 2019.

The Model A036 won an Editors’ Award, which is presented to cameras, lenses, photographic products and equipment with distinguished popularity, topicality and innovativeness chosen by CJPC members, excluding those winning the Camera of the Year and the Lens of the Year.
Camera Journal Press Club: http://www.cjpc.jp/

About the awarded model
Weighing only 550g (19.4 oz) with a length of just 117.8mm (4.6 in), the Model A036 enables photographers to enjoy the mobility provided by a compact, lightweight, full-frame mirrorless camera in all situations. It delivers superb optical performance, including both outstanding image quality and beautiful background blur effects (bokeh) only possible with a fast aperture, thanks to a new optical system designed specifically for mirrorless cameras. In addition to shooting portraits with creative, defocused backgrounds, photographers can enjoy dynamic wide-angle expressions like never before thanks to a Minimum Object Distance (MOD) of 0.19m (7.5 in) at the wide-angle zoom setting.
Product page: https://www.tamron.jp/en/product/lenses/a036.html

The selection committee members’ reasons for selection
The Model A036 is a product typical of Tamron, which offers lenses with unique attractions that differ from those of camera manufacturers’ genuine accessories. Given its wide end of 28mm, it has an astonishingly compact size for a 35mm full-frame lens with a maximum aperture of F2.8 across the entire zoom range. Delivering great detail rendering to the corners of the image, it exhibits high resolution performance matched with the latest high-resolution sensors. It also produces superb bokeh available solely from large-aperture lenses. With a comfortably portable size, it facilitates artistic expression with its shallow depth of field. Its short minimum focus distance makes it incredibly versatile. It makes users feel like carrying no other lens. On top of that, it is conservatively priced. That makes us feel that it was designed from the users’ standpoint. A wonderfully balanced lens, it may potentially increase the number of users of full-frame mirrorless cameras.

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