October 31, 2019, Saitama, Japan – Tamron Co., Ltd. (President & CEO: Shiro Ajisaka), a leading manufacturer of optics for diverse applications, announces that its high-speed fixed focal lens for full-frame DSLR cameras, the SP 35mm F/1.4 Di USD (Model F045) has won the Grand Gold Prize in the Interchangeable Lens / DSLR category at the Digital Camera Grand-Prix 2020 as the highest rank. Gold Prize was also awarded to Tamron’s 17-28mm F/2.8 Di III RXD (Model A046).
Grand Gold Prize
SP 35mm F/1.4 Di USD (Model F045)
17-28mm F/2.8 Di III RXD (Model A046)
About the award-winning products
■Grand Gold Prize (Interchangeable Lens / DSLR category)：SP 35mm F/1.4 Di USD (Model F045)
Bringing it all together for that single shot
“We want to deliver a perfect image to people who love photography.” That’s our obsessive goal for all Tamron lenses. This goal forms the basis of our concept for the SP 35mm F/1.4 Di USD (Model F045). The exceptional image quality of this fast fixed focal lens makes it worthy of being the lens that marks the milestone 40th anniversary of the SP (Superior Performance) Series. Uncompromising resolution at wide-open aperture combines with a velvety bokeh defocus blur that gently blends away from the ultra-sharp focus area. Ghosting and flare are suppressed to the utmost degree by the newly-developed BBAR-G2 (Broad-Band Anti-Reflection Generation 2) Coating. Additionally, our new and exclusive Dynamic Rolling-cam mechanism enables the heavy F/1.4 focusing unit to move with incredible accuracy at high-speed and deliver the best AF performance in every shooting situation. Truly, the Model F045 is the distillation of all of the optical technologies and manufacturing knowhow that Tamron has developed.
■Gold Prize (Third party / Mirrorless Category) : 17-28mm F/2.8 Di III RXD (Model A046)
A lens as luminous as your creative vision
Step out of the normal lens zone and into the wilds of wide-angle. The 17-28mm F/2.8 Di III RXD (Model A046) is a large aperture ultra wide-angle zoom lens for Sony E-mount that was designed exclusively for mirrorless cameras and provides unrivalled portability and superb image quality. It’s the smallest and lightest weight zoom lens in its class*. The dramatic 17-28mm zoom range adds new dimensions to photographing landscapes, cityscapes, mountains and scenic vistas—as well as groups and building interiors. The combination of ultra wide-angle focal length and an MOD (Minimum Object Distance) of 0.19m (7.5 in) at the wide-angle end encourages richly expressive and creative photography.
* Among ultra wide-angle zoom lenses with an F-stop of F/2.8 or faster for full-frame cameras. (As of May, 2019: Tamron)
About the Digital Camera Grand-Prix
The Digital Camera Grand-Prix is a consumer-oriented awards ceremony for all manner of digital imaging-related solutions. Winners are selected by a panel of photographers, critics and distribution-related professionals with a view to choosing optimal products with which users can also enjoy photographers and photography, and not merely the taking of photographs. Full details of results and award-winning products are distributed at retail outlets, etc. in the form of a free magazine entitled Digital Camera Grand-Prix Award-winning Product Shopping Guide.
About the Grand Gold Prizes
The Grand Gold Prize is awarded to the products rated as the most excellent, taking into consideration all aspects such as product performance, function, design, cost performance, marketing creativity, and feasibility in each department.
Tamron Lenses that have received Grand Gold Prize at the Digital Camera Grand-Prix
The receipt of this prestigious Grand Gold Prize this year marks the ninth time that a Tamron lens has won an award at the Digital Camera Grand-Prix.