TAMRON lenses honored with two prestigious TIPA Awards in 2024

Apr 18, 2024 | Awards

April 18, 2024, – Tamron Co., Ltd. (President & CEO: Shogo Sakuraba; Headquarters: Saitama City, Japan; “TAMRON”), a leading manufacturer of optics for diverse applications, announces the presentation by the Technical Image Press Association (TIPA) of its TIPA Award 2024 to two lenses; 17-50mm F/4 Di III VXD (Model A068) for ” BEST WIDE ANGLE ZOOM LENS” and 70-180mm F/2.8 Di III VC VXD G2 (Model A065) for “BEST TELEPHOTO ZOOM LENS “. TAMRON has been honored with TIPA Awards for eleven consecutive years.


17-50mm F/4 Di III VXD (Model A068)


70-180mm F/2.8 Di III VC VXD G2 (Model A065)


TAMRON 17-50mm F/4 Di III VXD (Model A068)

Photographers looking for a lens that excels in both video and still photography will find this full-frame Sony E-Mount lens perfect for their needs. It’s ultra wide to normal zoom range is versatile for travel, landscape, and nature shots, as well as videography. Lightweight and compact, it’s great for carrying around. Its close focusing ability enhances creativity, with a distance as short as 0.19m at the wide end. The lens maintains sharp video quality with its fixed barrel and internal zoom, suitable for gimbals. Its VXD autofocus is quick and silent, ensuring accuracy. Weather resistance makes it ideal for outdoor use, and it supports the TAMRON Lens Utility for customised settings that are unique to videography, expanding creative options.


TAMRON 70-180mm F/2.8 Di III VC VXD G2 (Model A065)

The TIPA editors highlight this zoom lens for its complete optical overhaul, marking it as part of Tamron’s new generation that leverages Sony E-Mount mirrorless technology. It’s compatible with Eye AF, Fast Hybrid AF, AF Assist and has an improved VXD motor. Notably smaller and lighter than its peers, it enhances fieldwork and offers superior close-up performance across all focal lengths. Its linear motor is quiet and swift, ideal for video, while Tamron’s VC image stabilisation ensures sharp shots in various conditions. Special lens elements reduce aberrations and flare. With the support of the TAMRON Lens Utility , users can customise settings unique to videography or create their own personal settings, making it versatile for both still and video shooting.

<TIPA Awards Received>

About the TIPA Awards

The TIPA Awards are world-renowned as the most influential photo and imaging product awards in the industry. The Technical Image Press Association (TIPA) has a worldwide membership of photo and imaging magazines from 14 countries across five continents. Once a year the editors of TIPA’s member magazines meet to vote for the best photo and imaging products in each category.

About Tamron Co., Ltd.

TAMRON provides a wide range of original optical products, from interchangeable lenses for digital cameras to various optical devices for both the general consumer and OEM. We make optical products that contribute to a range of different industries and will continue to devote our rich creativity and leading-edge technical prowess to various industrial fields. Furthermore, TAMRON is fully aware of our responsibility to the environment and aspires to help preserve the natural environment in all our business activities.

Optical Product Line-up:

Interchangeable lenses for Mirrorless and DSLR cameras, Network Surveillance camera lenses, FA and Machine vision lenses, Teleconferencing lenses, Camera modules, Automotive camera lenses, Lenses for compact digital cameras and video cameras, Drone lenses, Medical devices and Various optical device units.