Friends Of Tamron
In the world of photography, every click of the shutter encapsulates a moment, an emotion, and a story.
Featuring Friends
Asher Leong’s Cinematic Journey From Magic Tricks to Moving Images
Where Creativity Meets Cinematic Storytelling At 15, the Singapore-based creator behind @ash_the_magician is turning tech, products and live performances into visual stories that feel bigger than the screen. Asher Leong, the Singapore-based tech creator and filmmaker...
Denzyl K Thomas: Driven by Passion, Framed by Speed
Meet Denzyl K Thomas, a Singapore-based photographer with a keen eye for speed, precision, and culture. Specialising in automotive and motorsport photography, Denzyl's journey into the world of visuals began just 2 to 3 years ago. “I got into photography after...
KC’s Viewfinder: Learning, Experimenting, Creating
KC, a Singapore-based photographer started his photography journey in early 2021 during his National Service. "My army bunk mates first introduced me to photography," KC recalls, "I was always inspired by influencers and photographers on Instagram." Initially...
From Curiosity to Passion: Chester’s Early Steps in Photography
Chester was just 19 when he first picked up a camera, experimenting with photography and videography while studying Animation in polytechnic. “I was just playing around back then,” he says, describing those first attempts as pure curiosity. That curiosity grew into...
Victor’s Journey: From Snapshots to Meaningful Photography
Photography has a way of bringing moments to life. For Victor, a Singaporean photographer, this medium became more than a pastime—it became an anchor during challenging times and a tool for reflection. Victor started his journey in photography a decade ago during a...
Mervin Hong on Photography, Passion, and Finding Inspiration in the Everyday
From an Old iPhone to a Full-Fledged Media Agency At just 12 years old, Mervin Hong picked up his first "camera"—an old iPhone—and found himself captivated by the power of photography. "I realised I could take photos that evoke emotions," he recalls. Now a...
From Jogging with a Phone to Capturing the World: Yean Chin’s Inspiring Photography Journey
Yean Chin’s journey into photography began unexpectedly during the pandemic in 2020, a time when many found themselves restricted to their immediate surroundings. Like many others, she sought solace outdoors, using her evening jogs as an opportunity to explore...
From Hobbyist to Full-Time Photographer: The Journey of James Tan
James Tan's journey into photography began long before he ever held a professional camera. “I’ve always had the urge to capture precious moments with family and friends,” he recalls. Starting out in 2002 with a simple mobile phone camera, James spent years...
Exploring the Depths: The Underwater Photography Journey of Shinto
Shinto, an ocean photographer originally from India and now based in Singapore, has always been fascinated by the mysteries of the underwater world. His journey into photography began as a means to capture and freeze memories from his travels. However, it was...
Lee Yao Fui: From Nature to Urban Photographic Adventures
Welcome to the "Friends of Tamron" campaign, a celebration of creativity, passion, and the journeys of photographers who explore the world through Tamron lenses. Today, we introduce Lee Yao Fui, a passionate photographer from Malaysia now residing in Singapore....
What is Friends Of Tamron?
“Friends of Tamron” seeks to create a community of like-minded individuals who share a passion for photography through the glass of Tamron lens. It’s about celebrating the art of photography and the stories behind every picture.
We understand that each photographer has a unique journey filled with personal achievements, challenges, and milestones. Our goal is to share these stories, to inspire, educate, and foster a deeper appreciation for the craft.
How It Works?
The “Friends of Tamron” campaign is a curated experience, where the selection of participants is conducted internally by our marketing team at Tamron Singapore.
This approach allows us to carefully select a diverse group of photographers who have shown exceptional passion and dedication to their craft.
While this is a closed selection process, every selected photographer is chosen based on their unique perspective and journey in photography.
Once selected, photographers are invited to participate in an exclusive interview where they’ll have the opportunity to share their photography journey with the world.
From their first camera to their favorite photography spots, challenges faced, and their aspirations within the realm of photography, we delve deep into what makes photography a significant part of their lives.
Frequently Asked Questions
Can non-Singaporean photographers participate in the Friends of Tamron campaign?
Participation is generally open to individuals meeting the eligibility criteria, primarily based in Singapore (Singaporean or residents) due to logistical and legal considerations.
Are there specific photography genres or themes preferred for the campaign?
The campaign welcomes a diverse range of photography genres and themes, looking for unique perspectives and storytelling through photographs.
How are participants selected for the Friends of Tamron campaign?
Selection is based on the creativity, originality, and emotional impact of submitted works, as well as the completeness and thoughtfulness of the interview questionnaire. And of course, it helps to own and use at least one Tamron lens.
What kind of promotional use should I expect for my submitted content?
Your work may be featured on Tamron, CLES’s website, social media platforms, and in marketing materials, always with proper credit.
Will I retain the copyright to my photographs after submission?
Yes, photographers retain copyright to their images, granting CLES the right to use them for campaign-related promotions.
Can I request changes to how my content is displayed or used?
Participants can express preferences, but CLES reserves the right to make final decisions on content use within the campaign’s scope.
Can I borrow Tamron lenses to use in this campaign?
No, participants are expected to use their own equipment or make arrangements independently for any lenses they wish to use during the campaign.
Is there any official title accredited to the participants in this campaign?
No official title, such as ambassador or brand leader, is conferred upon participants. The involvement is purely for the campaign’s promotional purposes and does not imply any formal role within Tamron or its affiliates.
Are there any forms of remuneration, monetary or in kind, for participants?
No, participation is voluntary.
How to be eligible?
The selection process is internally managed by Tamron Singapore, meaning direct applications are not accepted.
However, potential participants can enter the selection pool through nominations or referrals by acquaintances within the photography community.