TAMRON lenses awarded with three prestigious 2021-2022 EISA Awards

Press Release

August 15, 2021, Saitama, Japan – Tamron Co., Ltd. (President & CEO: Shiro Ajisaka), a leading manufacturer of optics for diverse applications, announces the presentation by the European Imaging and Sound Association (EISA) of its EISA Awards to three TAMRON lenses: 17-70mm F/2.8 Di III-A VC RXD (Model B070) for “EISA LENS OF THE YEAR 2021-2022,” 11-20mm F/2.8 Di III-A RXD (Model B060) for “EISA WIDEANGLE ZOOM LENS (APS-C) 2021-2022” and 150-500mm F/5-6.7 Di III VC VXD (Model A057) for “EISA TELEPHOTO ZOOM LENS 2021-2022”. TAMRON has been honored with EISA Awards for 16 consecutive years. Plus, this year TAMRON wins three prestigious awards.

“EISA LENS OF THE YEAR 2021-2022”

“EISA WIDEANGLE ZOOM LENS (APS-C) 2021-2022”

“EISA TELEPHOTO ZOOM LENS 2021-2022”

Excerpt from the Award Citation of the EISA Jury

EISA LENS OF THE YEAR 2021-2022
17-70mm F/2.8 Di III-A VC RXD (Model B070)

For enthusiast photographers who use Sony cameras with APS-C sensors and are in search of a high-quality zoom, this might be the perfect choice. It offers a uniquely useful combination of a large maximum aperture and a broad 26-105mm full-frame equivalent focal length range, without compromising on optical quality. The lens is weather-sealed to match the higher-end Alpha 6000-series models, while its effective optical stabilisation allows handheld shooting at slow shutter speeds without blurring due to camera shake. In addition, the autofocus is quiet and accurate while being fully compatible with features such as Eye AF. Overall, it’s a great choice for everyday shooting.

EISA WIDEANGLE ZOOM LENS (APS-C) 2021-2022
11-20mm F/2.8 Di III-A RXD (Model B060)

Designed for use with Sony E-mount cameras, this is the world’s first ultra-wideangle zoom lens for APS-C mirrorless to boast a fast maximum aperture of f/2.8. It is both compact and lightweight yet gives top-quality results. Its closest focusing distance is only 15cm at the shortest focal length, making it ideal for close-up shooting. The RXD autofocus motor is completely silent and focuses precisely and quickly on any subject, which is especially important for video recording. As a result, it’s the perfect choice for shooting with extraordinary viewing angles and striking perspectives.

EISA TELEPHOTO ZOOM LENS 2021-2022
150-500mm F/5-6.7 Di III VC VXD (Model A057)

Tamron’s ultra-telephoto zoom for Sony E-mount provides a focal length range that is ideal for wildlife, sports and action photography in an impressively compact design. It also offers a minimum focus distance of 60cm at the 150mm position, providing a maximum magnification of 1:3.1 for close-up work. The Broad-Band Anti-Reflection coating suppresses ghosting and flare, while the optics are protected by the moisture-resistant construction along with a fluorine coating on the front element. This is the first Tamron lens for full-frame mirrorless cameras to feature optical image stabilisation, enabling sharp handheld ultra-telephoto shooting.

About the EISA Award

The European Imaging and Sound Association (EISA) presents awards each year to products judged to be the best in Photography, Mobile Devices, Hi-Fi, Home Theatre Audio, Home Theatre Display & Video and In-Car Electronics categories. A panel of editors from over 60 leading imaging, sound, and electronic industry magazines in 30 countries review and vote to determine the leading products on the market.

EISA Award Winning TAMRON Lenses

The receipt of this prestigious award marks the 23rd year TAMRON has won an EISA Award, and the 16th consecutive year since 2006. Plus, this year TAMRON wins three prestigious awards.

Year Awarded Product Name
1992-1993 SP AF35-105mm F/2.8 Aspherical (Model 65D)
1993-1994 AF28-200mm F/3.8-5.6 Aspherical (Model 71D)
1997-1998 SP AF90mm F/2.8 MACRO [1:1] (Model 72E)
1999-2000 AF28-300mm F/3.5-6.3 Aspherical [IF] MACRO (Model 185D)
2000-2001 AF28-200mm F/3.8-5.6 LD Aspherical [IF] Super Ⅱ MACRO (Model 371D)
2002-2003 AF28-300mm Ultra Zoom XR F/3.5-6.3 LD Aspherical [IF] MACRO (Model A06)
2003-2004 SP AF28-75mm F/2.8 XR Di LD Aspherical [IF] MACRO (Model A09)
2006-2007 SP AF17-50mm F/2.8 XR Di Ⅱ LD Aspherical [IF] (Model A16)
2007-2008 AF18-250mm F/3.5-6.3 Di Ⅱ LD Aspherical [IF] MACRO (Model A18)
2008-2009 AF28-300mm F/3.5-6.3 XR Di VC LD Aspherical [IF] MACRO (Model A20)
2009-2010 AF18-270mm F/3.5-6.3 Di Ⅱ VC LD Aspherical [IF] MACRO (Model B003)
2010-2011 SP 70-300mm F/4-5.6 Di VC USD (Model A005)
2011-2012 18-270mm F/3.5-6.3 Di Ⅱ VC PZD (Model B008)
2012-2013 SP 24-70mm F/2.8 Di VC USD (Model A007)
2013-2014 SP 90mm F/2.8 Di MACRO 1:1 VC USD (Model F004)
SP 70-200mm F/2.8 Di VC USD (Model A009)
2014-2015 16-300mm F/3.5-6.3 Di Ⅱ VC PZD MACRO (Model B016)
SP 150-600mm F/5-6.3 Di VC USD (Model A011)
2015-2016 SP 15-30mm F/2.8 Di VC USD (Model A012)
2016-2017 SP 85mm F/1.8 Di VC USD (Model F016)
2017-2018 SP 150-600mm F/5-6.3 Di VC USD G2 (Model A022)
18-400mm F/3.5-6.3 Di II VC HLD (Model B028)
2018-2019 28-75mm F/2.8 Di III RXD (Model A036)
70-210mm F/4 Di VC USD (Model A034)
2019-2020 17-28mm F/2.8 Di III RXD (Model A046)
35-150mm F/2.8-4 Di VC OSD (Model A043)
2020-2021 70-180mm F/2.8 Di III VXD (Model A056)
28-200mm F/2.8-5.6 Di III RXD (Model A071)
2021-2022 17-70mm F/2.8 Di III-A VC RXD (Model B070)
11-20mm F/2.8 Di III-A RXD (Model B060)
150-500mm F/5-6.7 Di III VC VXD (Model A057)

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